The brief was to celebrate the life’s work of a local craftsman and tell their story with a journalistic approach. I have immersed the reader into the cafe where I met and interviewed, Ashley Willerton, the signwriter. The audience learn about Ashley and his craft through the questions asked. The journalistic approach is emphasised through the use of the tape recorder description as well as the questions.
The text is kept separate from the images as the images are an after thought and are separate to the interview. The images are an added, behind the scenes view of the interview; without that the audience would not see his work.
The square format has given a versatile shape and grid; giving me lots of options to divide up the page for images as well as text. The questions are spread along four different lines as in a conversation voices change tone as well as volume. It also makes it visually interesting to the audience.
There are three different voices throughout the book; Mackenzie’s, Ashley’s and a descriptive voice adding further explanation. Each voice has a differentiation in the form of typeface, colour or weight. The typeface Italian Old style originated from the Arts and Crafts movement of the 1890s which was led by private press printer, socialist, furniture and fabric designer William Morris, who hoped to reintroduce high standards of hand-crafted work to industrialised Britain. The book is all about handmade craft therefore it is fitting that the typeface represents that. Gill Sans is also a very British typeface and with it being a sans serif typeface it contrasts nicely against the Italian Old style, giving two distinctive voices in the conversation. The explanation text is in Gill Sans as it is still Mackenzie talking but it is directed at the reader, not at Ashley. This is different from the questions as it is much smaller and in a racing green colour (Pantone 575CP).
The colour is kept true to the quintessential British history of signwriting. The quarter book binding method has also been applied to get a traditional feel to the book. The book is simple and classic but well made which represents signwriting as a craft as well as Ashley’s traditional approach.