Pioneering world firsts in luxury adventure travel. From organising the first manned submersible dive in Antarctica to crucial conservation work in the Galapagos Islands, Cookson crafts luxury at the heart of extraordinary journeys.
As Brand Manager and Marketing Designer, Mackenzie designed and project managed creative content for Cookson Adventures' global client base to mix adventure and luxury into every creative aspect of the brand. The broad range of responsibilities included designing ads, email marketing, providing design solutions for the website, sourcing imagery, social media, creating online and print collateral including brochures, photo albums, client presentations and packaging.
Below is one of Cookson Adventures yacht brochures called Sailing the Seven Continents. The brochure celebrates yachting destinations with suggested routes and experiences. It immerses readers in the destination rather than pushing for sales. The book has led to over 25 high-value client requests, one of which values at over one million pounds. It was also shortlisted for Best Brochure of the Year by The Travel Marketing Awards. The online version can be found here.
Brochure photography by Sam Churchill.
Print and digital adverts for publications such as How To Spend It, Boat International, Financial Times, The Economist and GQ, amongst others.
Trip badges for client and crew clothing.