The Cake & Bake Show is the UK’s biggest experiential baking show. It is a jam-packed event; full of live demonstrations, book signings, new products, cake competitions and free samples! It has 79k visitors across 4 shows who come to meet their favourite celebrity bakers, stock up their shelves and test out their baking skills. While I was at Media 10, I worked on lots of different aspects of the show from social media, emails, adverts, infographics and web banners. Here is a selection of the work I created for the event ranging from print, web and simple animation.